Workshop

Workshops

Develop a better understanding of the communication power of motion-media.

Script Design for Information Film, Video, and Multimedia

It's tough to design a motion-media script and a multimedia flowchart. Notice that I said "design" rather than "write." In motion-media, kinetic visuals integrated into filmic design sequences are the primary communication tool. Spoken words, narration or dialogue, must be secondary. Thus, we design scripts rather than write them. In this workshop we'll explore the grammar, syntax, and vocabulary of motion-media, and develop insight into filmic design and filmic continuity.

Communication Analysis

If we agree that we're in the communication profession rather than in film, video, or multimedia business (and we must) then our task is to have an understanding of communication analysis and information theory. We need to manipulate the minds of our audiences so that they will do, act, say, or think in a manner that meets the show's goal—a goal that must be fitting, realistic, and worthwhile. In this workshop we'll investigate those filmic-design techniques that engender empathy, and thus communication, in our target audience.

Production Scheme and Management

Devising the production scheme for the successful motion-media show requires detailed analysis of all communication factors and production techniques to accomplish our goals. What technical techniques are needed (not just wanted) to produce effective filmic design? How do we plan budgets and schedules? And how do we insure that we stay on budget and on time? Is contracting a viable alternative to use of in-house resources? In this workshop we'll attempt to answer these questions as they apply to generic, or to your, specific motion-media show.

Workshop Details

Workshops run from one to four days and are tailored to meet the needs of the client. Throughout these workshops we view and critique award-wining films and videos, and explore multimedia flowcharts to see how others have applied filmic-design techniques to solve specific communication problems through use of motion-media. Optimum class size is thirty students. Each student gets Shelton Communication's Blue Book: a 100-page publication dealing with motion-media communications.